Welcome to Truworths, one of South Africa's leading fashion retailers, with over 728 stores in South Africa and 49 in the rest of Africa.

Truworths forms part of Truworths International, an investment holding company listed on the JSE, whose companies are engaged in the retailing of fashion apparel and accessories. The Truworths International Retail Group incorporates Identity, YDE and Uzzi.


The Truworths business model is driven by a philosophy that has been developed and refined over many years in pursuit of a unique approach to achieve sustainable growth in the complex and fast-moving retail fashion environment.

A major asset in this pursuit has been the strength of the Truworths brand, which represents an innovative, South African interpretation of fashion trends and attractive styling, competitive with the highest international standards, to youthful, fashionable consumers. MORE


The group's value system is at the core of our philosophy. It guides the way we do business and how we interact with stakeholders. Through our values, together with the consistent application of policies, practices and a disciplinary code, we seek to achieve the highest standards of business ethics and integrity. MORE


We're here to help youthful, fashionable South Africans look attractive and successful and feel enthused with confidence. And the way we achieve this is by enticing them into the most exciting, visually appealing 'real' and virtual retail environments, where they can shop effortlessly for an innovative and adventurous blend of colour, fabric, value and fashion styling of international standards.


Truworths International currently comprises Truworths Limited and the international franchise operations.

Truworths Limited is a leading South African retailer of fashion merchandise. The operation has developed a range of specialised retail formats including Truworths Woman, Truworths Man, Daniel Hechter, Inwear and LTD. Key to Truworths' success has been the development of stores as brands and brands as stores. Truworths has become the destination of choice for fashionable individuals in search of quality fashion that makes them look attractive and successful, and feel enthused with confidence.


We strive to provide an enticing, exciting and visually appealing fashion retail environment where our customers can shop effortlessly, assisted by energetic, committed people. It is essential that store ambience reflects and enhances customer confidence in our offering of an innovative and adventurous blend of colour, fabric and fashion styling of international standards.

Regular market surveys indicate that excellent standards of service and visual merchandise presentation have been maintained. This has been achieved in conjunction with an improvement in productivity and profitability.


Truworths is positioned as the country's premier fashion chain, catering for the youthful, quality-conscious South African customer who seeks inspired, innovative and adventurous fashion styling of international standards.

Our merchants have consistently proven their ability to forecast accurately and interpret global fashion trends for the South African lifestyle, earning Truworths the trust and respect of our customers.


We're a group of dynamic individuals with our own ideas and opinions. This is what makes us unique and creates an environment where the contribution of ideas is embraced and encouraged. Truworths believes in recognising this contribution both financially and via other means such as developmental support. All of which leads to Truworths being innovative, creative and highly successful.


Our merchant trainees are our future and we believe that by investing in their potential – through mutual sharing of knowledge and experience – we are building the foundation for a successful company.


Being the source of our future buyers and planners, the merchant trainee programme is of immense strategic importance to our business and contributes directly to the success of our Merchandise Departments. As a result, a great deal of financial, human and physical resources have been made available to ensure its success.


Our cutting-edge training approach combines tailored on-the-job coaching and mentoring, formal training, HR support and ongoing progress assessment and career development.


Head Office is the hub of our business and is the main point of contact for the public, suppliers etc. To keep operations running smoothly and successfully, we employ only the best people across all areas of the business; people that complement our values and business philosophy.


The Graduate Trainee Programme equips interns with the necessary skills, knowledge and experience and grooms top candidates for merchandising positions within Truworths. The Programme ensures a succession strategy for the critical merchant planning and buying areas of the business.



Our stores (over six hundred in South Africa and over 40 stores in 8 countries in Africa outside of South Africa) are the face of our business and in order to maintain our reputation as the leading fashion retailer, we constantly strive to recruit high calibre, customer-oriented staff to serve as Truworths ambassadors. We are focused on developing staff, promoting from within wherever possible, and are committed to Employment Equity when recruiting both internally and externally.


The Truworths Distribution Centre (TDC) is an essential link in the chain of putting merchandise into stores. With over six hundred stores in South Africa and over 40 stores in Africa outside of South Africa, TDC ensures that merchandise received from manufacturers is efficiently distributed to all stores.